Alaska Airlines rebranded the company's identity for the first time in 25 years. This was done across all products, from the livery to the website. I worked on the rebranding of the website and worked extensively with the agency who designed the brand elements to create a cohesive experience. I also worked very closely with the mobile team to ensure we had a unified look and user experience and spearheaded creating a consistent styleguide that could be referenced for both platforms. I worked with the developers each day as well, cut assets and helped with style refining for quality assurance. No UX was done in this rebrand, but we were able to add elements that altered the hierarchy of the previous pages that led to a much better customer experience.
