Task: To create conceptual advertisements to promote Butter London's new liquid lipstick using new on brand assets currently being used in the Lippy campaign. pair each liquid lipstick with it's nail polish pair.
Process: I was asked to create two conceptual website pages that promoted the new makeup product. I went through the given assets and created 5 different directions. I took them to the stakeholder and narrowed it down to solely promoting the lipstick and adjusted the hierarchy to match. I also played with the visual accents to create unique combinations that matched the look and feel of the sister campaigns running on other platforms and ended up with two final concepts.
