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Laurel Simone
UI Product Designer
In the past, Alaska Airline's has used photography to convey large sales by using collages and destination imagery. With the past year's Cyber design I decided to take the sale in another marketing direction. We were no longer using collages within our brand and the sale featured various destinations, so it was a challenge to choose one image. I brought various designs to the marketing and together we decided on the direction that went out.
Using a vector graphic to convey the Cyber Sale shook up the usual look and feel captured customers eye in a positive way. Click-throughs were the highest they had ever been for this sale and we got great customer feedback on the design. The design was made to be responsive which was new for our main sales as well.