Task: To create an ad campaign for the anticipated release of Barbie's new DVD, In the Pink Shoes.
Final Campaign Kindle Release:
Week 1: pre-order
Barbie in the Pink Shoes week 1 screensaver, focuses on introducing the theme and characters within the film. Copy highlights the intention of the ad and when the DVD is available to purchase.
Week 2: shop now
‘Barbie in the Pink Shoes’ week 2 screensaver, illustrates Barbie and her friends atop music notes showing the film’s musical aspect. Copy highlights the intention of the ad and that the DVD is currently available to purchase.
