Amazon Kindle: Panasonic Shavers

Kindle Paperwhite wakescreen for Panasonic Shavers

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Task: To create a wakescreen advertisement offering $40 off of Panasonic's Arc 5 Shaver. The goal was to increase sales of both Panasonic and gain more sale within Amazon's market.

Process: I started out with holding a kick-off meeting between Panasonic's representative, developers, the project manager and myself to discuss what our measure for success was, project details and timing. I went through multiple iterations of designs and we landed on a direction that was able to feature the product but also bring in a lifestyle image to connect with the customer. Additional advertisements were designed to create a seamless customer experience.

Amazon Kindle Panasonic Shavers Campaign